HI, I'MADAM

I RUN CALM TEAMS THAT DELIVER. [PRACTICAL AI], {CLEAN ARCHITECTURE}, (NO DRAMA).

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About

With three decades of programming experience, I've evolved from writing basic development to architecting enterprise-scale solutions and leading engineering teams.

Currently serving as Head of Product Engineering and Solutions Architect, my focus is pragmatic architecture, strong engineering standards, and clear delivery.

Author of Prickles and the free Tone of Voice Generator, I'm passionate about standards and clean, maintainable code. Using the same principles that I've mentored engineers with I now teach developers how to instruct AI tools to do the same. I bridge product and engineering—turning roadmaps into simple, scalable systems with predictable releases and measurable outcomes.

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Architecture

System Design & Delivery

🤝

Leadership

Hire, Mentor & Grow Cross Functional Teams

✨

Standards & Quality

Simple and scalable

🧠

Applied AI

Safe, practical tools to boost delivery

Experience

Chief Architect

Jun 2026 - Present

Little Star Media Ltd

Permanent

Own the technical direction of the platform end to end. Set architecture and engineering standards across the estate, steer build-versus-buy and platform decisions, and keep delivery simple, scalable and predictable. Embed practical AI tooling into the way the teams design, build and review software.

ArchitectureEngineering StandardsApplied AIPlatform StrategyTechnical Leadership

Head of Product Engineering and Solutions Architect

Sep 2019 - Jun 2026

Little Star Media Ltd

Permanent

Lead a cross-functional team to ship reliable web products. Own architecture and delivery across Next.js, SvelteKit, Node/Express, PHP and databases, with Kubernetes and CI/CD. Turn strategy into actionable stories, set engineering standards, and design scalable services with a focus on performance, security, and smart cost management.

Next.jsSvelteKitKubernetesTeam LeadershipCI/CD

Full-stack Developer

Mar 2019 - Sep 2019

Auction Marketer

Contract

Brought in to improve products and workflows. Implemented Prometheus monitoring with Grafana and Alert Manager, improved the Joomla product by removing dependencies and refining library layouts. Set up automatic GitLab deployments and pipelines with quality gateways. Designed a new replacement product with Lumen API and Vue SPA, and created a GitHub Flow-based workflow with Agile methodologies.

VueLumenPrometheusGitLab CI/CDJoomla

Skills & Expertise

Three decades of hands-on experience across the full technology stack, from frontend to infrastructure, with a focus on scalable solutions and team leadership.